Frustrated with travel? Want to collaborate and hold meetings securely online? If you were one of the millions of CNN viewers, watching election night returns, then you saw the ad for www.GoToMeeting.com. It caught my attention and let me tell you why.
Just to refresh your memory, this emotional ad showed three business people. Each one had a different response to the headaches and trials of business travel. One man torched his luggage. He looked delighted and relieved. Can you imagine the feeling?
Another pushed her car into a ditch. First, she grabbed her computer. Looked like her laptop was the only thing she needed to seal deals and hold online meetings.
The third, grabbed a chain saw and gleefully lit into her luggage. Her travel gear was history. No more jumping on a cross-country Friday night flight. No more bumpy rides next to drunk salesmen. That all goes in the pile of road-warrior history.
Finally, after this emotional release, all three meet online. They collaborate from the comfort and security of their offices. They were able to use virtual web conferencing to communicate and hold a highly effective meeting.
You have to give the marketing department of this virtual web conferencing provider a round of applause. They caught the spirit of frustration just perfectly. These smart business folks are torching their luggage and finding an intelligent way to host online meetings.
By the way, this article is not an advertisement for any web conferencing provider. Just a great example of a well-told story. It shows a current need and played at a highly viewed time – when record viewers were watching.
Most importantly, this is a highly emotional story.
If you’ve dragged your luggage through one more airport – you know exactly why this matters. All the time you are standing in security lines, waiting at counters, and pounding on check-in kiosks which don’t work – you will think about this story.
And you will think about what you could be doing differently to thrive in any economy. Instead of the trials and travails of business travel, you could host a smart online meeting from the comfort of your home or office. Imagine the difference.
And I bet you’ll find yourself wondering. How would it be if I torched my luggage? Wouldn’t it feel great to never step into another rental car again? And, hey, where’s my chain saw so I can slice through my roll-on?
The real warning is it’s time to rethink your meeting strategy. It’s not going to work to keep jumping on planes. But it’s also not going to work to just hold any old virtual meeting. You need to hold a smart one. One with a human touch.
Yes, you could kill your chances of success if you aren’t using virtual web conferencing. Web conferencing is easy and fast to use. You can pick from any number of providers to host online meetings, give webinars or hold virtual classes.
First you have to know how to hold effective online meetings. You have to know how to win at running virtual meetings with a highly personal touch. Get all the skills you need to be effective. Discover how to host highly productive and collaborative web conferences.
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